Marketing & Sales

Effective Content Marketing

N270,000

Date and Venue

March 27, 2023 - March 31, 2023
Nicon Luxury Hotel Abuja
June 5, 2023 - June 9, 2023
1084 Boutique Hotel, Port-Harcourt.
Sept. 11, 2023 - Sept. 15, 2023
Premier Hotel Ibadan, Oyo State
Nov. 13, 2023 - Nov. 17, 2023
Zaranda Hotel, Bauchi, Bauchi State

Description

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

  • Attract attention and generate leads
  • Expand their customer base
  • Generate or increase online sales
  • Increase brand awareness or credibility
  • Engage an online community of users

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story. Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.