Marketing & Sales

Marketing for Non Marketers

N280,000

Date and Venue

April 3, 2023 - April 7, 2023
Nicon Luxury Hotel Abuja
July 10, 2023 - July 14, 2023
Premier Hotel Ibadan, Oyo State
Oct. 23, 2023 - Oct. 27, 2023
Zaranda Hotel, Bauchi, Bauchi State
Dec. 11, 2023 - Dec. 15, 2023
Coming Soon

Description

Ensuring activities are customer-focused and strategies are externally driven are just one of the many challenges facing organisations today. To succeed, businesses need to create value for customers, respond to their needs and differentiate from their competitors’ strategies and strengths.

                               COURSE OUTLINE

Introduction to Marketing

  • What is marketing and why is it so important?
  • Marketing as a function of the organisation
  • Understanding the marketing planning framework
  • The components of the marketing mix
  • An overview of the latest developments in this sector

Brand and Product Positioning

  • Understanding your organisation’s marketing strategy
  • What is involved in product and brand positioning?
  • Managing your brand: Considerations
  • Understanding customer interface points for your products and services
  • Communication channels

Understanding your customers and their needs

  • Researching and defining your market
  • Segmenting your market to better serve key sectors
  • How to use consumer and market insights
  • Identifying your customers’ needs – what they want from you and methods to find out
  • Understanding consumer behaviour
  • Gaining your customers’ trust

Using a marketing lens to help shape your strategy

  • Factoring customer requirements into decisions on products, services, price and distribution
  • Market research and new product development
  • Defining the 1-3 things that really differentiate your product or service
  • Pricing strategies: Understanding your market and competitors
  • Distribution strategies: Reaching your defined audience
  • Selecting promotional activities
  • How to measure and evaluate marketing efforts