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CUSTOMER SERVICE AND PUBLIC RELATION COURSES

Mastering public Relations and Communication Practice

N275,000
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Date and Venue

March 27, 2023 - March 31, 2023
CSS Farm Resort, Nasarawa State.
June 12, 2023 - June 16, 2023
Top Rank Hotels Galaxy, Ikeja, Lagos
Aug. 21, 2023 - Aug. 25, 2023
Nicon Luxury Hotel Abuja
Nov. 20, 2023 - Nov. 24, 2023
Premier Hotel Ibadan, Oyo State

Description

ABOUT THE COURSE

Communications and PR are at the heart of business performance. Modern methods, tools and channels have greatly increased its power. This lively and challenging course is focused on developing skills and competence to practice effectively in today’s organisational environment.

In this course you will learn how to:

    •     The range of activities and skills of PR and how they can benefit you
    •     The tools and techniques of effective PR practice
    •     To improve your planning and writing for a range of media
    •     To deliver successful events, visitor and VIP courses

The course is a thorough and up-to-date introduction to the professional practice of public relations and communications in the 21st century organisation. The value and nature of PR disciplines are established and linked to bottom-line performance. The tools and techniques to deliver business effectiveness in these disciplines are systematically covered, practised and illustrated with a wide range of recent case-studies. The course includes personal action planning to ensure that the learning can be successfully transferred to your own work.

COURSE OBJECTIVES

    •     Examine the role of Communications/PR in the 21st Century Organisation
    •     Explore the range of communications techniques and tools available
    •     Develop increased skill writing for print and the web and competency in the range of PR tools and techniques 
    •     Learn how to write a clear PR/Communications brief
    •     Plan communications activity to meet client need
    •     Learn how to develop an electronic PR/Communications Centre
    •     Develop crisis media management techniques
    •     Develop media interview techniques
    •     Develop personal communications effectiveness 

TARGET PARTICIPANTS

    •     PR and Communications practitioners who want to update their skills
    •     Newcomers to PR/Communications
    •     HR professionals who have communications roles
    •     Managers who want to add high-level communications skills to their personal portfolios