Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Key Learning Objectives
Who Should Attend?
Marketing in the Age of Authenticity
Setting Goals, Objectives, Strategies and Tactics
Social media is almost infinitely measurable - but tying those measurements back to business metrics continues to puzzle the top minds in the industry.
Email and Search Engine Optimisation
Just a few years ago, email marketing and search engine optimisation were cutting edge marketing practice. Now, they're old hat, but they're far from dead. This session shows you how email and search engine optimisation fit into your larger online marketing strategy.
Email
Search Engine Optimisation
Blogs, Blogging and Blogger Relations
Influential bloggers are often quoted in mainstream news media or the first to break a story. Recently we have seen blogs both lead attacks on products and services, and build a demand for them. This session will give you an understanding of how blogging works, how it impacts on your role, and how you can harness it to get the message out.
Twitter & Microblogging
Last year it was Facebook; this year twitter seems to be the thing on everyone’s minds. This session will give an introduction to Microblogging and what it means for marketers.
Social Networks – People
In the past social networks were the domain of teenagers, now almost everyone has heard of Facebook, Linked In, Myspace and their usefulness as part of a social marketing/consultation strategy. This session will give you a crash course in the common social networks, and how you can use them to engage your customers on a more personal level.
Social Networks – Content
As with any website, the thing that makes people return is content, this session will look out how you can keep your audience engaged and interested – with content that keeps people coming back.
Video for Effective Marketing and Communication
When we forward a funny or shocking video to friends, we're often spreading someone's marketing campaign. This session looks at low budget, high return viral video, and how you can harness it for your messages.
Mobile and Location-Based Services
With more and more powerful smartphones coming out every year, the internet is now mobile. Location-aware applications offer marketers exciting and intriguing opportunities to reach customers on the go.
Keeping your finger on the pulse
Once your strategy is in place, you need to be able to ensure its return on investment. This session will give you a productivity system to ensure you can keep your finger on the pulse - without spending all your time on social media. 21st century marketing is about listening and responding, and this system will enable you to listen, correct your strategy, and respond quickly.
Putting it all together
By themselves, these tools are handy ways of communicating with your customers, but social media gains its true value when it is the sum of all its parts. This session will teach you how to integrate all the tools and techniques you have learnt over the past two days, and combine them with your current traditional marketing strategy to communicate with, market to and engage your customers and stakeholders.