Effective communication is critical to your organisation’s success. Many corporate and government organisations are excellent at taking action, but less confident about communicating with their various audiences.
A communication strategy is a critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.
After completing the activities in the communication strategy guide, the team will:
Developing an effective communications plan that fits your organisation’s strategic plan
Effectively identifying your target markets
Once you have established your goal, determine who you need to reach with the message.
Determining the most effective communication channels
Coordinating your internal and external communications to improve awareness of your services
The communication of information is the lifeblood of any organisation. Whether the information is shared internally - or presented as a release externally, it is essential that all members of the executive team deliver a consistent and aligned message.
Measuring and evaluating the impact of your organisation’s strategic communications plan
Assessing your plan’s effectiveness is critical for its continued success - evaluate your plan and revise it, if necessary. In this session, we focus on measures that can be used to evaluate the contribution of your Strategic Communications Plan to company objectives.
Building your corporate brand
Effective branding is of critical strategic importance. The brand serves as a focus for consumer and customer loyalties and captures the promotional investment put into it.
Incorporating strategic public relations into your plan
This session examines the strategic issues that lie behind successful public relations planning.
Execution: Putting your plan to work
A Strategic Communications Plan is a living document that can be modified and updated as systems change, projects are completed and goals evolve. Successful implementation will ensure that your plan will help to achieve company goals and objectives.